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Thursday of SHOT Show started off as busy as Tuesday. Our booth buzzed with interest shortly after the show floor opened. Today the interests were spread out a bit more evenly amongst all the new products. After six days of desert dry air, the brutal winds during Industry Day at the Range and long days some of us were feeling a bit worn out.
JB’s voice was a bit rough today, so he asked our President, Richard Turner, to step in when Steve Scialli of Airgun Exploration and Advancement Channel showed up to give his viewers, followers and fans of airguns the 4-1-1 on a couple of new items. Steve said he’d get “hammered” if he didn’t get the latest information to them on the Umarex Hammer and the .25 caliber Gauntlet. He also exposed them to the Umarex Synergis. Turner stated in the interview that April would usher in the availability of the Umarex Hammer, barring any unforeseen circumstances of course.
You all are probably aware of the arrow shooting guns in the Airgun industry, but did you catch the news from SHOT Show 2019 about the muzzleloader that’s been made to shoot arrows? Maybe it shouldn’t have been a surprise, but it was. No, we don’t offer such a gun. We are selling a muzzleloader round though — the Umarex Speedbelt ARX made for .50 caliber “smoke poles”.
IT’S THE LITTLE THINGS
A couple of us stopped by to look at some Browning gear. Browning recently created a packaging style change for their license partners so we were looking at the new artwork of Browning Flashlights. As you know, we’re a license partner and make the Browning Buck Mark URX pellet pistol. You probably have all the flashlights you’ll ever need and you may have already seen USB rechargeable CR123, AA, and AAA batteries, but we hadn’t. Yes! Now when we’re on extended trips to the deer woods with the Umarex Hammer we won’t have to carry spare batteries. Just a solar-powered charging station to charge them all. And its better for the environment. It’s the little things in life that we like. The only thing better is providing you great customer service, which our top-notch Umarex Service Department and Gun Techs are known for.
NEW EXUDE LIGHT IS OPTICALLY DYNAMIC
Sometimes you have a need you never even knew you had. For example, there’s a leak in the attic, but its hard to get to or crawling through the attic is just not your thing. So, it’s hard for you to pinpoint exactly where the leak is originating. There’s a solution for that in the Exude light by Optical Dynamics. This light provides amazing detail at distance. The light is so pure, so clean, and so direct that gives your eyes the ability to see in tremendous detail both up close and at distance. If you haven’t seen the light the EXUDE projects, you’re missing out on a light that’s been deemed the “un-flashlight”.
PROVEN POWER WITH POWDER
Some of you doubt that we’ll begin delivering the Hammer in April, but those of us on the inside have a great level of confidence in this. Part of the confidence comes from the number of animals harvested by a Hammer during the last 18 to 24 months of development. For the record, there have been some great meals enjoyed from these harvests. If you didn’t see that episode of American Airgunner with Rossi Morreale and Bri Van Scotter from Wilderness to Table, do look it up on the PursuitUp App. The black buck she prepared for the crew that night after the hunt was absolutely amazing. In our booth, we had 26 different 4x6 photos within the Airgun Hunting Lodge area showing all the amazing creatures. We’re sure you didn’t know about a lot of them. The videos from these Airgun hunts will be released later this year.
A LOOK AHEAD WITH UMAREX
Be sure to visit the Umarex Airguns New Product page on our website so as not to miss the various gear we introduced for 2019. The Umarex Synergis is the best repeating pellet rifle introduced at SHOT Show, we believe it and you should too. The Hammer will continue to create a buzz that’s hard to ignore. Our replica Ruger® 10/22® Air Rifle will be hard to keep in stock, but you’ll be able to test it out at the NRA Show in Indianapolis on the Airgun Range at the expo show. We’ll be at the Pyramyd Air Cup in August and are looking at the possibility of attending the Arkansas Airgun Show, Texas Airgun Show, and the Game & Fish Expo in Phoenix. Try out an Axeon 4-16x44 scope on your air rifles and do your sighting in with an Axeon Absolute Zero. Be on the look-out too for a totally new introduction from Umarex USA later in the year. 2019 is going to be a great year for Umarex and you, our awesome customers and fans! Stay tuned to our feeds on Facebook, Instagram, and YouTube and for up-to-date news, be sure to subscribe to our eNewsletter.