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SHOT Show is the biggest event in the firearms industry. Companies from all over the world compete for attention on the show floor in Las Vegas, Nevada. While most of the participants are there for traditional firearms, air guns are well represented. Umarex, once again, is leading that segment of the industry.

Thursday of SHOT Show started off as busy as Tuesday. Our booth buzzed with interest shortly after the show floor opened. Today the interests were spread out a bit more evenly amongst all the new products. After six days of desert dry air, the brutal winds during Industry Day at the Range and long days some of us were feeling a bit worn out.

As Vegas awakes in the morning light those working and attending SHOT Show are moving about getting coffee, breakfast and looking for the day’s copy of SHOT Daily. It’s a quick read of ads and editorial that’s located in the foyer of the exhibit hall where company employees, sales representatives, buyers, and media can get a glimpse of the newest items being promoted.

For those us of from the Central Time zone who have not quite adjusted to the Pacific time zone in Vegas, we were up by 5 am on day four of SHOT Show week. When that happens we may as well get to work. After a shower and a walk to the convention center. I was on the show floor by 6:20.

Tuesday begin at an early 7:30 AM for our team. The Umarex team gathered for a last pre-show meeting. SHOT show is about learning. We, as a manufacturer and distributor, are learning about our dealers and customers. Sales reps and dealers are learning our new products.

Sunday was an absolutely beautiful day in the desert outside of Las Vegas. SHOT Show day two kicked off with clear skies and warm sunshine. After a quick breakfast, it was off to Boulder City Rifle and Pistol Club to set up for Industry Day at the Range.

People from Arkansas and Oklahoma say that if you don’t like the weather, just wait a little bit and it will change. That couldn’t be more true during the winter months.