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Media & Press

Months worth of Content from One Source.
If you went to SHOT Show, you discovered 11+ reasons to develop new content with Umarex.

In addition to two new outdoor product brands, we have Unique and Innovative New Products: One-of-a-Kind Optic Devices, A New Exploding Target, A Light Like You’ve Never Seen Before, New 50 Cal Ammo, Full-Auto Airguns and More That Will Engage Your Audience.


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PRESS RELEASES and IMAGES can be found on our media site:

We invite persons with the media to visit our media site at When time simply won't permit a hands-on experience, our Media Site is your source for cutting edge-information about products offered by Umarex USA and marketed under the brands of Axeon Optics, Beretta, Browning, Colt, Elite Force, Hammerli, Heckler & Koch, Hornady, IWI, Legends, Makarov, Optical Dynamics, Ruger, RWS, Smith & Wesson, Umarex, Uzi, and Walther.

FOR ADDITIONAL INFORMATION, to arrange an interview, or for other inquiries, send an email through our Contact Us page to our Marketing Communications Manager, or call (479) 646-4210 and ask for Mr. Biddle - Director of Marketing, or Mr. Burgin - Marketing Communications Manager.

A MEDIA LOAN PROGRAM for official and valid members of the media, content developers, and publishers is available. Contact Us to receive details and a request form.


THINK SAFETY FIRST. View our gun safety page or go to the safety page.

ADVERTISING REPRESENTATIVES must Contact Us for the appropriate contact information.


Umarex USA:  Facebook  |  Instagram  |  Twitter  |  YouTube
Axeon Optics:  Facebook  |  Instagram  |  Twitter
Optical Dynamics:    Facebook  |  Instagram  |  Twitter
Elite Force Airsoft:  Facebook  |  Instagram  |  Twitter  |  YouTube

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